Making Healthier Choices About Nicotine
Get clear, no-judgment information about your nicotine options—including how to make better quit attempts, how to reduce the harm from your nicotine use. Whether you're trying to quit right now, switching to a less harmful product, or just want to understand your choices better, these pages walk you through what you need to know — and how to take the next step toward better health.
Understand the Risks
Not all nicotine products carry the same risks.
Cigarettes cause the most harm. Patches, gum, and even vapes are lower-risk alternatives. Learn about the “continuum of risk” so you can make informed, safer choices.
Real Stories, Real Progress
Millions have already made progress.
Over 55 million Americans have quit smoking, and 6 million more have switched to vaping.
See how others are navigating their own path forward.
Find Your Own Path Forward
There’s no one right way to move forward.
Whether you’re trying to stop, switching, or just thinking about it — this site gives you options that meet you where you are.
Explore Your Use
Is it dependence or self-medication? Take simple self-checks to understand why you use nicotine — and what that means for your next steps.
Know What’s FDA Authorized
Not all nicotine products are created equal.
Some products have FDA authorization, meaning they passed a public health review. Learn which nicotine products have FDA authorization — and how it might factor into your decisions.
New: What role do flavors play in switching away from cigarettes?
(Updated March 2026)
🩺 A Public Health Physician’s Perspective on Nicotine Options
Dr. Edward Anselm, the physician behind this site, has spent decades in public health and tobacco cessation. While this site encourages each person to explore their own goals and preferences, Dr. Anselm shares a few reflections from his experience—offered as one perspective among many. Read Dr. Anselm’s reflections on nicotine use and harm reduction.